Stop following design trends

Updated: Nov 2

I mean – when it comes to visual identity design. Why? Because trends constantly change. Think about it for a second. Trends come and go. What if your brands visual identity was based on a trend? How would you feel when the trend suddenly is over? I’m thinking it would really suck – spending time and money to get your brand identity developed, and after a year or so it’s out-dated. What now? A rebrand?🤷🏻‍♀️


Keep in mind that the purpose of your visual identity is to represent you and your brand, not a trend. Keep it as timeless as possible! You can for sure play with trends in other areas and still keep your identity constistent and clear💡


Agree? Comment below👇🏻


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